Virtual assistants have entangled themselves in the everyday aspects of our lives. They look up the weather, gauge traffic in the area, and add items to the grocery list. Virtual assistants use artificial intelligence to perform searches and functions online using natural language processing. In other words, they virtually “type in” the query or command for you and complete the request automatically.
Websites must account for voice search queries as more users engage with their smart devices to find information and complete tasks. In this article, we will discuss how your company can adapt to technology’s ever-changing role.
What is Voice Search?
Voice search is precisely what it sounds like: searching for information online using voice commands. A user will perform a verbal search on a smart device, whether a phone, tablet, watch, or TV. Voice search is different from text-based search. For one, the way we speak and the way we write are often quite different. Conversational searches tend to flow in a more natural language style, while text-based searches use keywords that do not necessarily need to be grammatically correct.
An example would be when searching for a computer repair shop online, a user would type “computer repair shops near me.” When using voice search, users might phrase it: “Are there any computer repair shops nearby?” These different modes of searching offer different results since the phrasing changes the keywords the search engine looks for. This is where optimizing for voice search captures users in their voice search.
The Need for Voice Search
Statista reported that in 2022, over a quarter of individuals in the Western world use virtual assistants to conduct voice searches every day—often several times a day. This number is only projected to increase as the years go by. With so many people using the technology that allows for verbal searching, it makes sense for businesses to push efforts to optimize their presence online.
With the slight variation in search terms comes a change in search engine optimization (SEO). While traditional SEO only has to narrow the focus on text-based searching, the new reliance on digital voice-assisted search will mean shifting the strategy to capture the growing number of users.
Optimizing for Voice Search
No matter what changes await, one part of your marketing efforts that should remain consistent is the quality of your content. Content is king, after all, according to the leading experts in the digital marketing field. Your content should be optimized for voice search. That means crafting content that is written in a conversational tone or style. Mimicking people’s language patterns will allow your content to appear for more searches.
How would one do that? Your best bet is to research your user base. Check out forums and threads and see what people are talking about. What are some common questions you find? Answering these questions directly in your content will capture the conversational tone of the messaging.
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