Types of Digital Content

Different types of digital content serve different kinds of purposes. Written content will be consumed and received differently than video content. And while infographics are made to illustrate information, email is meant to convert and drive sales.

There are lots of different types of content and covering them all will require a much longer blog post. Here are some of the major content types you can start working on to help initiate the growth of your business.

Blogs
Blogs have evolved over the years to become the bread and butter of content marketing. What started as an online journal has turned into the most popular type of online content. Consistent blogging of relevant content can not only build trust with your readers but can also improve website ranking when following the best SEO practices within your blog writing.

Videos
Since the advent of YouTube, video sharing on the web has become a clear conveyor of content. That is, since most of the human population relies heavily on visual perception, it’s no wonder clips are the most resonating and most popular choice for content creation. A video does not have to go viral to be effective, and these are the perfect medium when you are showing potential leads the content that they are searching for.

For instance, if you are in the business of making and selling products, showcasing your product and its uses in a video on your social media channel will give people a general idea of what to expect when purchasing your product.

Infographics
If you need a visual medium that can break down information in an easily digestible and illustrated way, an infographic is your top contender. Infographics are types of content that can catch the eye of an audience and parses data in an aesthetically pleasing way. This is a concise way to convey information to your audience with statistics and research outcomes and other complex data. It is a way to educate leads and inform them of their decisions to trust your business and your products or services.

eBooks
Electronic books (eBooks) are types of content known as long-form, which means exactly what you think it does. This isn’t marketing material, but rather informational material about the industry you work in. You don’t need to be a prolific writer to create eBooks for your business. However, general knowledge of the industry you are writing about is a plus. As long as good and useful information can be relayed, you don’t have to write a bestseller.

Email
Email marketing is a very important part of your digital marketing strategy. This is how you reach out to leads directly to promote your business, services, and products. It is the best way to improve ROI and the type of content that is widely used to convert leads into sales. The most important aspects of the email will be your email list and your subject line.

Podcasts
Podcasts have been around for a long time, but only recently have they been utilized as a part of a marketing strategy. You hear how these days “everyone has a podcast,” and that is true. Celebrities use podcasts as a type of branding for them and businesses have followed suit, providing insider information on a more personal level.

Social Media Posts
We cannot talk about digital marketing without touching on social media. Since its advent, the world has been more connected than ever. Soon, businesses realized that creating social media pages on platforms that their target audience frequented was good for business. Keeping up on social media posting can benefit businesses by putting your brand in front of the right audience.

You don’t need to hire an in-house marketing team for your digital marketing needs. Instead, partner with Fusion Tech Media. We are comprised of web developers, engineers, and the best of the best in digital marketing strategy and execution. We happen to specialize in all forms of content and we can help you hone in on the message you want to send about your business. Call us today to begin your digital planning journey.