It is becoming more and more difficult to amass a large following on social media without the assistance of Pay-Per-Click Advertising (PPC). Facebook has even stated that post visibility in the News Feed is getting more competitive. While gaining many followers can take time, using a “set it and forget it” approach or simply relying on organic, or unpaid, posts can slow down your social media page’s momentum. Keep reading to learn how Pay-Per-Click Advertising can boost your business’ following on social media!
How Pay-Per-Click Advertising Works
Pay-Per-Click Advertising uses specific targeting and a set monthly budget to get your social media ads in front of new potential customers. One of the best advantages of this marketing strategy is that you only pay when a potential customer clicks on your ad or takes the designated action based on your ad type.
Pay-Per-Click Advertising for social media can serve several different functions. Perhaps, you want to drive more traffic to your website, increase the number of people that like your Facebook page, encourage people to download your app, or receive more leads through a lead form. No matter your objective, there are a variety of ad types available to bring measurable results to your business.
Use Pay-Per-Click Advertising To Increase Followers and Likes
Another added benefit of using social media PPC ads is that your organic posts and paid ads can receive more likes and comments. As a result of using paid PPC ads, the social media platforms also boost the visibility of the page’s organic posts. With more people viewing your ads and posts, your page can also receive a greater number of followers than it would without the PPC ad component. Gain more customers and increase your social media presence at the same time!
Reach Your Target Audience With Strategic Targeting
A variety of targeting capabilities are available with social media PPC ads. Find new customers by interests, income, education, location, job title, relationship status, age, gender, life events, behaviors and much more. Implementing specific targeting helps you to use your advertising budget on the potential customers that are most likely to buy your products or services.
Lookalike audiences allow you to target people that have similar characteristics to your current customers. Use your current client email list and other data to reach others that have comparable income, demographics, behaviors, and interests. This is a particularly effective strategy because your current customers have already made a purchase from your company. This demographic has proven to have the need and the ability to buy your products and services.
How Social Media Marketing and PPC Are Intertwined
Once you have gained more followers with the help of PPC ads, those followers can continue to stay engaged with your company through your organic posts. Pay-Per-Click Advertising helps your company find people that are interested in your products and services. Keep them eager to learn more about your business by creating high-quality social media content. Boost the effectiveness of your social media strategies by combining it with Pay-Per-Click Advertising!
To learn more about Social Media Marketing and Pay-Per-Click Advertising, contact Jill Baker, Director of Sales, at (720) 218-1196 or jbaker@fusiontechmedia.com.
