Marketing for the 2024 Holiday Season

Although they happen at the same time every year, the holidays sneak up on us anyway. We know how hectic everyone’s schedules are during this time of year, so we are here to offer proven strategies to implement for your marketing campaign this holiday season.

Holiday-Themed Promotions

Setting up a theme for your promotions this time of year is a no-brainer: the holidays are an occasion for spending time with loved ones, bonding as a family, giving gifts to show mutual love and respect, and being charitable to those less fortunate. Get into the giving spirit through these promotional ideas:

Discounts and Bundles

You can play off the idea of an advent calendar and change your deals every day, or even run a “12 Days of Savings” promotion. Each day, you can offer a new deal, even stacking deals.

Holiday Packages

Depending on the industry, offering promotions during the holiday season can boost sales. Buy-one-get-one deals, free shipping, giveaways, and charity fundraising are all promotional ideas for the holiday season.

Limited-Time Offers

Your business can capitalize on the collective fear of missing out (FOMO) by offering limited-time promotions, such as a one-day-only discount or free shipping on orders made before a specific deadline.

Festive Content Creation

Focus your content on the holiday season to help get your followers in the holiday spirit!

Blogs: Plan out your content calendar to make sure your blog topics reflect the holidays. You could create a buyer’s guide like retailers do around the holidays. Or you can share how your company and employees get into the holiday spirit as a team. Consider your industry when planning your content. For instance, a car rental company might share holiday travel tips, while a cleaning business might offer organizational ideas for holiday decor.

Social media: Social media platforms are ideal for sharing holiday-themed content. From Christmas countdowns to holiday trivia and seasonal tips, your festive posts will be timely and well-received. This is also a great opportunity to promote your special deals and discounts.

Email: Create a monthly newsletter for your customer email list to showcase employees, highlight your company’s charitable initiatives, share updated holiday season hours, and offer exclusive deals to email subscribers.

Customer Appreciation

Show appreciation to your customers, both new and longtime customers. This will help you retain your current customers and turn potential leads into loyal customers.

Existing Customers: Send virtual thank you cards to your customers or clients, reminding them that you appreciate their business. You can also send a coupon or a discount offer as a thank you for their loyalty.

Potential Customers: Referral offers are always a great way to capture leads through F word-of-mouth recommendations. Offer an incentive for both parties, such as rewards, for bringing in the referral. You can also offer discounts on your first purchase or first month of service.

Decorate and Celebrate

The holidays would not be complete without festive decor. They only come around once a year, so decorate and celebrate as much as you can.

Festive Storefront: If your company has a physical location, take the time to decorate for the holidays. This will create a festive and inviting atmosphere, which may prompt those passing through to stop by your business.

Welcoming Website: If you exclusively deal in the e-commerce realm, you can “decorate” your website. Take advantage of temporary digital banners and swappable widgets that invoke the holiday spirit and highlight your seasonal promotions.

When it comes to planning your digital marketing strategy for any time of year, there is no time like the present. Marketing is a marathon, not a sprint, so you must be mindful, plan ahead, and pace yourself accordingly. Not sure exactly where to begin your digital marketing campaign? FusionTech Media is here to help. Our team of in-house marketing experts has all the knowledge and experience you need to ramp up your digital marketing efforts no matter what time of the year. Contact us to get started today.