Search engine optimization (SEO) is the process of improving your website’s rankings on Search Engine Result Pages. According to Search Engine Watch, 67% of all search engine searches are performed on Google. It’s important that your business shows up at the top of the first page of results on Google, as this increases website traffic [...]

With spring quickly approaching, it can feel like everything is changing, including marketing. Marketing is evolving so fast that sometimes just staying aware of trends feels like a full-time job. With so much happening, taking advantage of the tried-and-true techniques can be a great way to make sure that your company stays relevant. While making [...]

Google My Business has been releasing features nonstop since they announced the closure of Google+. With so many features, it can be overwhelming to figure out your Google My Business strategy. Using these new features will increase your business’s online presence! Questions and Answers As a business owner, you probably spend a lot of time [...]

You don’t need to be a rocket scientist to understand the importance of mobile devices in our everyday world. Smart phones have won out as the primary device for transferring information, due to convenience and easy user interface. With more users accessing the digital world on mobile phones than ever before, businesses must transition marketing [...]

Being cast on a popular reality show catapults one’s personal life into the spotlight. Long gone are the days where privacy exists post-show. Sometimes it doesn’t even matter how long they last on the season. Take for example, Joe Amabile (or better known as “Grocery Store Joe”) from the most recent season of “The Bachelorette.” [...]

During its nine season run, the beloved mockumentary, "The Office," followed Scranton branch employees of Dunder Mifflin Paper Company. Leading the team was manager Michael Scott, (played by Steve Carell), whose unconventional leadership and immature antics presented some of the funniest moments in television history. Contrary to popular belief, you can learn a lot from [...]

WHAT IS AN INFLUENCER? An influencer is someone on social media who has established credibility within a specific industry and gained a large following because of it. They are people who engage with their followers and influence with authenticity and passion for a topic. WHY DOES IT WORK? Established Trust According to a recent survey, [...]

Reputation management is the ongoing process of monitoring and managing your online search results to shape and influence how the public perceives you online in your terms, not others. Businesses should constantly be implementing customized reputation management strategies to protect their online image and restore it when needed, putting their best face forward. According to [...]

With 97% of people reading online reviews according to BrightLocal, managing your reputation on the web is extremely important to gaining new clients and improving your services. Through online customer reviews, your business can gain valuable feedback, resolve client issues, and encourage new customers to choose your business over competitors. Respond to Online Reviews One [...]

It is becoming more and more difficult to amass a large following on social media without the assistance of Pay-Per-Click Advertising (PPC). Facebook has even stated that post visibility in the News Feed is getting more competitive. While gaining many followers can take time, using a “set it and forget it” approach or simply relying [...]