If you own a business, you can expect to have a ton on your plate. You must learn a wide range of skills, be adaptable in your approach, be flexible in your planning, and not dismiss the tips of the trade that many successful companies swear by. You may believe your business can succeed without a logo; however, logos offer surprising advantages.
Think about some of the most famous logos. The Nike logo is iconic. The rounded swoosh hurdles upward, giving the symbol a sense of movement, which is appropriate when selling athletic clothing and shoes. The recognition from the logo to the brand is instantaneous. This is no accident and has come about after years of marketing strategy and brand consistency. Now, Nike is one of the most recognizable symbols in the modern era. We will look into the whys of having a logo and how your company is better for it. Your brand can become recognizable.
Making a First Impression
First impressions stick. There is always some debate about whether you should trust your first impression. Your logo is your first chance to connects your company and potential customers. It sets the tone for how your business and brand will be perceived, cultivates your identity, and adds to your company’s impact.
Cultivating Brand Recognition
Logos are a visual symbol building meaning and becoming shorthand for your branding message so customers can easily identify you. Part of building up and maintaining your brand identity and how others will recognize your brand includes purposeful, consistent use over time. Consistency in its use will eventually allow people to associate your logo with your products or services.
Differentiating from Competitors
With a strong logo, your company is already a step ahead of the competition. A logo should be unique to your company, but not so unique that people cannot determine what it represents. No matter how crowded the market is, having something visually appealing is a quick way to grab attention.
Contribution to Overall Marketing Strategy
Providing a Foundation for Brand Identity
Consider your company’s visual identity. A logo is your primary way of building this up. It influences the way your marketing materials are designed. Often, companies have a brand strategy that they workshop to set themes, colors, tones, and messaging apart from the competition.
Creating Consistency Across Platforms
No matter how your company markets itself, your logo gives you the consistency you need. Repetition is the easiest way to get people to remember your brand, so always have your logo ready in all digital formats, including JPEG, PDF, and SVG and all variations, including black and white. You want to display your logo every chance you get. People will begin to recognize your logo since visual cues are the most efficient to send a message to potential customers.
Generating an Emotional Connection
The power of imagery is never more apparent than when an emotional connection can be made. Professional photographers use this technique to capture images that have since gone on to make a change and win awards. The right logo can evoke the desired emotion. Nike as a brand markets itself as the leading producer of athletic wear.
Strengthening Your Social Media Presence
A memorable logo is a great first first step to a strong social media presence. If you have a defunct Facebook business page with several different versions of your logo, people are not going to know which logo is yours or if the different logos are for the same company. If you decide to change it up, you should be very intentional about it and let your customer base know with a “new look, same services” approach to rebranding. Strive for cohesiveness.
Not sure where to even begin with your logo? Have a logo but unsure where to promote it or how? FusionTech Media is your source for unmatched digital marketing. We can deliver the results you have been searching for with practiced methods and in-depth analysis of current trends. Not only do we know the ins and outs of the marketing business, but we keep ourselves up-to-date with the latest technology and strategy. Learn how we can help you triumph in your digital marketing strategy by contacting us today.
Our versatility and depth of knowledge about various Internet Marketing strategies allows FusionTech Media to apply best practices across multiple industries. FusionTech Media combines in-depth marketing research with creativity. We can create professional branding, a visually appealing website and an original web app specifically for your industry needs!
