In the age of digital marketing, marketers have started to use a vast array of tools for customer retention, tracking, and engagement. Let’s explore one of these tools–the popular QR Code is taking the world by storm. But what is a QR code?
One of those tools is the QR Code. “QR” stands for “Quick Response.” It’s a pixelized tag that your customer will scan with their smartphone, which then directs them to your website, to an email, or even to download an app. All these things help customers engage with your product or service, so it’s an indispensable tool. There are many ways a QR Code can enhance your marketing strategy, but let’s dive into a few of them below.
- It Provides Alternate Avenues for Customer Engagement
QR Codes are a quick and easy way to prompt your customers to engage with your business without hassle. For instance, if you find that customers funnel your emails to a spam folder, a QR Code on a printed ad in front of your store, a brochure, or a social media post could prompt re-engagement by subscribing to your email list or newsletter. In short, it’s another point of entry and a way to engage your customers with your business.
It’s also seamless. Most people are on their smartphones 24/7, so scanning a code is natural, with the necessary information only being a click away. It prompts interaction in a way that doesn’t feel “forced.” Instead, it’s streamlined into your customers’ daily habits by using what they already have on hand.
- You Have Access To Engagement Tracking Features
Now that you’ve caught your audience’s attention and gotten them to use the QR code, you can collect metrics that give you insights to show you how you’ve been making an impact on your customer base. These metrics can tell you when someone scanned the QR code, on what device, in what location, and how long they stayed engaged.
All this information will be tabulated at your fingertips in an easily readable chart or well-organized table. From there, you can make changes on the fly for your campaign and adjust according to the needs of your customer base. Ease of use is key, and QR Codes make engaging with your clients far easier than ever before.
- You Can Use QR Codes for Customer Feedback
QR Codes can easily be used to elicit customer feedback. This is essential, as it lets customers voice their positive and negative feedback on your service or product just by scanning it. You want to offer your customers as many avenues for feedback as possible since that’s the only way you’ll be able to improve your business.
For instance, placing a QR code on a receipt that customers can scan to offer feedback for a survey is an excellent way to gain insight into an interaction. Customer feedback is the cornerstone of a successful business, and QR codes are useful in ensuring that you have your finger on your customer’s pulse.
- It’s Easily Customizable
QR Codes are infinitely customizable. That small, pixelated square can easily blend with the colors of your logo and brand to make any design you like. You can make them any color or size, and they’re versatile enough to be placed anywhere, both digitally, like a website or commercial, or physical mediums like a brochure or even a menu. QR Codes are a blank canvas–you have to get creative!
Now that we’ve gone over ways QR Codes can enhance your marketing campaign. Let’s go over some tips. We mentioned earlier that QR codes are easily customizable, but there are a few tips you should keep in mind when creating them.
Tips for Creating QR Codes
- Watch your contrast. Originally, QR codes were black on white backgrounds. Given their versatility, they’ve expanded quite a bit. However, because not all phones can read certain contrasts, stick with a sure-fire contrast that’s darker than the background behind it. That way, your customer will be able to scan it effectively.
- Make sure you test your QR code before you print or make it live from multiple mobile devices. This way, you can ensure that it’s working correctly. Otherwise, it might spell a hiccup in your marketing campaign that could set you back.
- Make sure the page you’re sending your customer to is mobile-friendly. If you’re sending them to a website, making them pause to pinch and scroll a poorly optimized site can cause dissonance and make them bounce off the page.
- Please make sure the QR code is big enough for your customer to scan it and perfectly proportional.
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