Increase Your Conversions With a PWA

You don’t need to be a rocket scientist to understand the importance of mobile devices in our everyday world. Smart phones have won out as the primary device for transferring information, due to convenience and easy user interface. With more users accessing the digital world on mobile phones than ever before, businesses must transition marketing strategies to a mobile-first focus. The faster that information can be transferred to a prospective customer, the faster the sale can be made!

Progressive Web Apps, also known as PWAs, are the latest web application technology that use modern web capabilities to deliver an app-like experience to users. It is the integration between a website and an app. According to the Google Developers newsletter, a PWA website must be:

• Responsive- can be accessed from all types of devices (phone, tablet, computer)
• Secure- utilize HTTPS to ensure content has not been tampered with
• Reliable- ensure access to the website despite the network state
• Engaging- allow the customer to install the website to their home screen

Studies have shown that more than 50% of customers will abandon a website if it takes longer then 3 seconds to load. For PWA’s, load times are substantially faster, as it uses what is known as a splash screen. A splash screen is what appears first while the rest of website loads. It’s important to keep up with the latest technology trends in order to stay relevant in your chosen industry.

Benefits of PWA’s:

• Up to 50% faster than a traditional app
• Takes up to 70% less data than native apps
• Your website load time is cut in half, keeping your customers engaged
• Manual updates are a thing of the past. PWA’s automatically update in the background
• Responsive to all types of devices, including desktops, tablets, and phones
• Allows your website to be downloaded to the home screen of any device

According to a case study done by Brewer Digital Marketing, after Best Westerns River North Hotel updated their website to a PWA, their revenue increased by a whopping 300%, and 500% increase in room nights. Trivago reported a 97% increase in clicks and a 150% increase in engagement.

Stay ahead of the digital marketing game with FusionTech Media with Pinnacle, an exclusive website design specifically built for optimization of PWA’s. Contact our team today for more information on Pinnacle- the Peak of SEO, UX and Conversions.